LKF Marketing Employee Receives Accreditation
September 24, 2007
Completion of a recent course has certified LKF Marketing Account Coordinator Lisa Chappell in Search Engine Optimization.
Chappell completed an interactive web course on Paid Search Management through Marketing Experiments. The course covered multiple search engine management strategies including effective ad creation, keyword research and selection, bidding approaches, campaign organization and implementation, and analysis of campaign performance.
Chappell's certification will enable her to more efficiently interpret statistics from client websites to improve rankings, produce web tracking reports, and develop search engine strategies.
Chappell has been with LKF since early 2006 and currently resides in Kalamazoo.
LKF Marketing is a full-service marketing communications agency located in downtown Kalamazoo. Since 1989, LKF has helped businesses and organizations achieve their marketing goals through strategic planning, results-driven creative execution and communication tactics.
