LKF Marketing Launches Bauer Power Website
February 27, 2008
LKF Marketing is pleased to announce the launch of the brand new website for leading provider of renewable energy products and services, Bauer Power. LKF, the Kalamazoo-based communications firm, is responsible for the design and creation of the site.
Bauer Power's website encompasses owner and founder Mark Bauer's passion to educate consumers and businesses about the value, both financial and environmental, of utilizing renewable forms of energy. The site is a result of Bauer's efforts to share his vision and present a cohesive and complete identity for the company.
Based in West Michigan, Bauer Power installs, services, and sells alternative energy systems for residential and commercial applications. Bauer Power seeks to expand nationally, and will utilize its new website to reach new markets.
"Many people are still unaware of the importance of solar and wind power," said Bauer. "The site offers the opportunity for consumers to learn more about our natural energy solutions and demonstrates the benefits our products have over conventional power choices."
The innovative and engaging website features easy-to-read informational content and uses a variety of tools developed as a part of LKF's content management system. These tools include:
- calendaring function
- news feeds with automatic outgoing RSS feed setup
- integrated incoming RSS feed from the National Renewable Energy Laboratory
- customizable weather feed that shows the temperature and wind speed at various locations throughout Michigan
- comprehensive search functionality
- photo gallery that showcases recent projects
The Bauer Power website accumulated more than 3,400 page views and 288 unique visitors in just four days after the initial launch date. About 16.5% of visits involved 20 or more pages, indicating users are clicking on multiple links during each visit to the site. The site has also already generated several new business leads for the company.
LKF Marketing is a full-service marketing communications agency located in downtown Kalamazoo. Since 1989, LKF has helped businesses and organizations achieve their marketing goals through strategic planning, results-driven creative execution and communication tactics.
