LKF Attends the 2008 Internet User Experience Conference
April 15, 2008
LKF is dedicated to educating our staff about the latest and greatest trends in the web development industry. As such, Jennifer Hauschild, Associate Creative Director, and Sarah Morgan, Account Manager, recently attended the 2008 Internet User Experience Conference in Ann Arbor, Michigan.
This fourth annual conference brought together top industry speakers, practitioners, and authors to provide attendees with the most complete package of Internet user experience design training, case studies, and real-world examples ever assembled. The conference topics covered most aspects of website design and strategy, including user experience design, graphics, branding, marketing message, effective web writing, and enhancements that drive website traffic.
Hauschild and Morgan attended the conference specifically to broaden and sharpen their knowledge of usability as it applies to website planning and design. Morgan stated, "The conference really reinforced the principles we've learned from experience and gave our web team some great new concepts for further investigation. We are excited to continue our education on user-centered design!"
The 2008 Internet Users Experience conference was sponsored by the Michigan Chapter of the Usability Professionals Association (MIUPA). The MIUPA promotes and supports the principles of usability and user-centered design in products, software and websites for Michigan companies.
LKF Marketing is a full-service marketing communications agency located in downtown Kalamazoo. Since 1989, LKF has helped businesses and organizations achieve their marketing goals through strategic planning, results-driven creative execution, and proven communication tactics.
