LKF Marketing Launches Michigan Wines Website
April 15, 2008
LKF is pleased to announce the launch of the totally redesigned Michigan Wines website.
The Michigan Wines site is the official website of the Michigan Grape and Wine Industry Council (MGWIC), which is housed within the Michigan Department of Agriculture. MGWIC's mission is to provide for research, education and the promotion of the Michigan wine grape and wine industry, stimulating value-added, sustainable agriculture.
The launch of the new Michigan Wines site coincides with April Wine Month, which was established by Governor Jennifer Granholm to honor Michigan's wide selection of quality wines and the wine industry's significant contribution to the economy. Michigan's wine and grape industries contribute nearly $790 million to the state's economy each year.
The new site design centers on the design theme of "Enjoy Michigan Wines". This design theme has been carried out to various print materials and won a Print Communicator Award in 2007.
Features of the new website include:
- News is automatically fed to various pages throughout the site, and has an automatic RSS feed built-in
- A new, comprehensive calendar of events shows website visitors a month, week, or daily view of the activities going on in Michigan's wine industry
- A great deal of informational content, including current and past issues of Michigan Wine Country magazine, council agendas and minutes, and even recipes that use Michigan wines!
LKF Marketing developed the new MGWIC site from the ground up, spending almost a year of strategic planning time and research before designing the new site. LKF also implemented our custom content management system (CMS) for the site to enable MGWIC staff to easily edit the content of their site, and worked with a variety of State personnel to ensure that the e-commerce portion of the site (where users can join the Vintage Michigan club) was built to the strictest safety and security standards.
LKF will continue to work with MGWIC to enhance the site, including continuous improvement of the back-end system, content development, and enhanced functionality.
LKF Marketing is a full-service marketing communications agency located in downtown Kalamazoo. Since 1989, LKF has helped businesses and organizations achieve their marketing goals through strategic planning, results-driven creative execution, and proven communication tactics.
