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J. Rettenmaier USA

Manufacturer of natural fiber products J. Rettenmaier USA (JRS), called on LKF Marketing to create an engaging mail piece to boost traffic to the their booth at the 2007 IFT Food Trade Show. The German based company was accustomed to dealing with a largely European audience and needed assistance to effectively target American consumers.

Direct Mail

LKF Marketing designed a full color postcard mailer that was sent out to JRS' current customers as well as other food manufacturers attending the trade show. The mailer highlighted the benefits of JRS' fibers and invited recipients to stop by their booth to sample their food products and enter to win a monthly delivery from the Fruit-of-the-Month-Club. The postcard and incentives generated a 20% increase in traffic to the booth.