Parchment School District Video
The challenge for this project was to portray the quality education that a student receives at Parchment, as supported by a newly received AdvancED accreditation.
In addition, we wanted it to be clear that the district is passionate about supporting its kids, and felt that video was the best way to convey images of happy kids using cool technology, being instructed by passionate and innovative teachers to show how Parchment achieves success.
We created a short video that was placed on the District website, pushed out through social media including a new YouTube channel for the district, and shared with community outlets via PR. In addition, plans are in place to distribute the video to realtors who are selling homes in the Parchment district.
At the end of the day, when someone watches the video, we hope they walk away feeling like Parchment and its community represents community togetherness - that closeness and bond and history, but also combined with looking forward to the future and using modern tools to educate students for success. If they are already a member of the school/community, the video builds pride; for others, it should make them wish they could be a member of the school/community.