633 Group's Logo
Upon creation of a new company, LKF Marketing helped 633 Group create a logo to represent its new identity.
Having worked with members of the 633 Group team in a previous organization, LKF Marketing was excited to continue the partnership and help launch and design a new brand.
LKF created a meaningful and fresh logo to represent the property management and development firm. The use of bright green and gray speak to the company's new form as well as its long-standing roots in the Portage/Kalamazoo area. The circular shape and eclipse represent the full-circle service 633 Group offers to its clients and partners.
To date, the logo has been used in a variety of projects including the 633 Group website, business cards, print ad, wall graphics, signage, vehicle graphics, lobby staff gallery, and video. Collectively, the pieces were awarded a Silver Davey Award in 2018.