633 Group Anthem Video
633 Group partnered with LKF Marketing to create an anthem video.
633 Group does more than develop and manage properties. The client-focused team gets to know a potential client as well as their organization and its goals in order to create meaningful partnerships and business ventures and spur growth in the greater Kalamazoo/Portage via possibility thinking.
We helped script and produce a video that follows a typical 633 Group client from the prospect stage through the realization stage as a way to illustrate the company's unique business approach.
The video features shots of 633 Group's properties and the 633 team in action and is used on the website as well as ongoing communication.
As an extension of the other LKF and 633 Group collaborations, the video shares the same branding and tone of 633's logo, print ad, website, wall graphics, signage, vehicle graphics, lobby staff gallery, and business cards. Collectively, the pieces were awarded a Silver Davey Award in 2018.