Elkhart Plastics, Inc.'s KONG Coolers Website
LKF helped Elkhart Plastics, Inc. revamp the website for KONG Coolers to create concise, consistent branding and drive sales.
KONG Coolers are a product of Elkhart Plastics, Inc. (EPI), a current LKF client. Inconsistent messaging and information overload on KONG's former website left visitors overwhelmed and confused. That's why EPI asked LKF to revamp the site and help increase sales.
Leaving KONG's established logo and style intact, we simplified the site's architecture to create a more concise site in terms of the number of pages as well as the length of each page. With easily identified links and navigation, visitors can now access information and purchase coolers without wading through unnecessary content and filler.
In the new site, we kept what was working, eliminated what wasn't, and added clear calls to action all while working with the site's existing e-commerce system to ensure functionality during and after the site's redevelopment.
The new KONG Cooler site has made the overall user experience much more efficient, and we are watching traffic and sales as a result.