Glen Dimplex Thermal Solutions Tradeshow Materials

LKF created dynamic tradeshow displays to reinforce the company's updated international branding.

LKF Marketing was recently engaged to help the United States-based branch of Glen Dimplex Thermal Solutions (GDTS) refine their brand after several mergers and acquisitions and the introduction of a new international style guide. After several years of integrating new brands the company was suffering from market and brand confusion; the parent company's style guide set the parameters so that LKF could redesign existing and future pieces.

Tradeshow displays were created to follow the new standards including the revised name of Glen Dimplex Thermal Solutions as opposed to Dimplex Thermal Solutions as the company had previously been referred to in the North American market.

GDTS' updated brand is also reflected in other marketing collateral, including a drink coozie, an enter-to-win flyer, a dairy application, a back wall display, spec sheets, and a brochure.


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