Glen Dimplex Thermal Solutions Tradeshow Materials
LKF created dynamic tradeshow displays to reinforce the company's updated international branding.
LKF Marketing was recently engaged to help the United States-based branch of Glen Dimplex Thermal Solutions (Dimplex) refine their brand after several mergers and acquisitions and the introduction of a new international style guide. After several years of integrating new brands the company was suffering from market and brand confusion; the parent company's style guide set the parameters so that LKF could redesign existing and future pieces.
Tradeshow displays were created to follow the new standards including the revised name of Glen Dimplex Thermal Solutions as opposed to Dimplex Thermal Solutions as the company had previously been referred to in the North American market.
In addition to new trade show materials, Dimplex's updated brand is now also reflected in various other marketing collateral, including their spec sheets and brochure.