MDARD Ag Industry Brochure - English & Chinese Versions
The growth of Michigan's agriculture industry is partially based on expanding international trade; LKF and MDARD worked together to produce a brochure to tell the Michigan agriculture story to stakeholders internationally and domestically.
This overarching piece displays information about Michigan agriculture, focusing on the top commodities (20-30), food processing, rural development, economic impact, and key industry priorities.
The goal was to create a piece that is a high-end representation of Michigan agriculture. The report is used by the Department Director and MDARD staff in meetings and events to show the scale of Michigan's agriculture industry.
The piece was adjusted slightly and translated to Chinese for Governor Snyder's trade mission to China in the fall of 2012. The piece was very well received by the Chinese audiences during the trade meetings.