MDARD Specialty Crops Brochure

LKF worked with the Michigan Department of Agriculture & Rural Development (MDARD) to create an engaging and fun, yet informative, piece to educate consumers about the wide variety and economic impact of specialty crops grown in Michigan.

Agriculture in Michigan is $90+ billion industry. MDARD is responsible for continuing to build and strengthen Michigan's food and agriculture industry and views consumer education as one way to do this.

LKF used a specialized printing technique called dimensional printing on the cover of the Specialty Crops brochure to provide an interesting tactile element to the piece. In addition, each crop page in the brochure features colorful, impactful imagery of the crop, along with a brief description of the crop's impact on Michigan's economy.

The piece has been a successful educational piece for MDARD, and continues to be updated as statistics change.


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