MDARD International Marketing Program (IMP) Banners

LKF jumped at the chance to draw attention to MDARD and the international marketing opportunities it offers.

The International Marketing Program (IMP) is a program of the Michigan Department of Agriculture and Rural Development (MDARD) which seeks to educate individuals about a variety of programs and services helping connect Michigan producers and International buyers.

In order to attract attention at events and trade shows, LKF worked with MDARD to create two new tradeshow banner sizes for the International Marketing Program.

Mini tabletop banners are more portable than the previous banners, allowing for easier use and transportation internationally. One banner promotes the MiAgExport website while the other focuses on Michigan's top specialty crops.

Large background panels for booth displays were also created. These banners include eye-catching imagery of Michigan cherry trees and features the Michigan specialty crop commodity group organization logos.

All banner designs match existing branding featured on the International Marketing Program's brochure. In addition, the shape of Michigan and our Great Lakes were also integrated as much as possible to visually promote the unique agriculture and food products Michigan offers and draw buyers in to learn more.


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