Michigan Wines Website

LKF answered the challenge to update and modernize the aesthetics and functionality of the website, all while incorporating the responsive design method at the same time.

The Michigan Grape & Wine Industry Council ("Michigan Wines") provides for research, education, and the promotion of the Michigan wine grape and wine industry, to stimulate economic development through value-added, sustainable agriculture. As a part of this task, it became evident that a user-friendly upgrade to their website was in order.

Starting with a baseline of research and a review of current trends and analytics, LKF worked with Michigan Wines to develop a plan for the new website that hinged on two major improvements: (1) making the site responsive for the multi-device world we now live in, and (2) creating a user-friendly search interface for users to find wineries and plan out a trip to visit the wineries.

In addition to being completely responsive (meaning that it displays nicely on a variety of devices from tablets to smartphones to desktops), it also has e-commerce integration for users to purchase Vintage Michigan memberships, a customized winery tour search/planning interface with Google Maps, a sophisticated back-end content management system, a comprehensive events calendar, and much more.

The site is continually maintained by Council staff, and the look of the homepage changes seasonally.

Visit michiganwines.com today to see the site!


Share:

Share this page Share on Facebook Share on LinkedIn Share on Twitter Share on Pinterest Email To a Friend

LKF E-News

Sign up today to receive marketing tips, tricks, and industry insight from our experts.

Contact LKF

259 East Michigan Ave  Suite 208
Kalamazoo, MI 49007

P 269.349.4440    F 269.349.6128

Email LKF Marketing

WBENC-Certified Women's Business Enterprise


© 2018 LKF Marketing
     |      Privacy      |      Sitemap

Social Icons Follow LKF on Facebook Follow KF on LinkedIn Follow LKF on Twitter
I Accept

LKF Marketing is a U.S.-based, private company specializing in intelligent marketing solutions. We use cookies to capture information such as IP addresses and tailor the website to our clients' needs. We also use this information to target and measure promotional material. Please see our Privacy Policy for more information.