Michigan Wines Website

LKF answered the challenge to update and modernize the aesthetics and functionality of the website, all while incorporating the responsive design method at the same time.

The Michigan Grape & Wine Industry Council ("Michigan Wines") provides for research, education, and the promotion of the Michigan wine grape and wine industry, to stimulate economic development through value-added, sustainable agriculture. As a part of this task, it became evident that a user-friendly upgrade to their website was in order.

Starting with a baseline of research and a review of current trends and analytics, LKF worked with Michigan Wines to develop a plan for the new website that hinged on two major improvements: (1) making the site responsive for the multi-device world we now live in, and (2) creating a user-friendly search interface for users to find wineries and plan out a trip to visit the wineries.

The new site launched in April of 2013 and has a host of new features and benefits. In addition to being completely responsive (meaning that it displays nicely on a variety of devices from tablets to smartphones to desktops), it also has e-commerce integration for users to purchase Vintage Michigan memberships, a customized winery tour search/planning interface with Google Maps, a sophisticated back-end content management system, a comprehensive events calendar, and much more.

There are already plans to enhance the site further with fun and informative content in the form of videos, as well as to utilize social media to enhance the user experience.

Visit michiganwines.com today to see the site!


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