Michigan Wines Website
LKF answered the challenge to update and modernize the aesthetics and functionality of the website, all while incorporating the responsive design method at the same time.
The Michigan Grape & Wine Industry Council ("Michigan Wines") provides for research, education, and the promotion of the Michigan wine grape and wine industry, to stimulate economic development through value-added, sustainable agriculture. As a part of this task, it became evident that a user-friendly upgrade to their website was in order.
Starting with a baseline of research and a review of current trends and analytics, LKF worked with Michigan Wines to develop a plan for the new website that hinged on two major improvements: (1) making the site responsive for the multi-device world we now live in, and (2) creating a user-friendly search interface for users to find wineries and plan out a trip to visit the wineries.
In addition to being completely responsive (meaning that it displays nicely on a variety of devices from tablets to smartphones to desktops), it also has e-commerce integration for users to purchase Vintage Michigan memberships, a customized winery tour search/planning interface with Google Maps, a sophisticated back-end content management system, a comprehensive events calendar, and much more.
The site is continually maintained by Council staff, and the look of the homepage changes seasonally.
Visit michiganwines.com today to see the site!