New Age Laboratories Logo

LKF guided New Age Laboratories through the process of updating their company name, brand, and logo in late 2016.

Formerly known as New Age/Landmark, New Age Laboratories approached LKF for assistance in renaming its business and creating revised branding after nearly 20 years in business. Paired with a new website and corporate identity, the name change sought to clarify the business' services and establish a stronger foothold in the laboratory services industry.

The new logo for New Age Laboratories visually reinforces the work the company does in the scientific testing industry for agricultural, environmental, and food safety clients by including a leaf growing out of a modified beaker.