Parchment School District Gym Floor
In conjunction with the revitalized district branding and mascot update, LKF was asked to design the centerpiece of the new renovated Parchment High School gym - the gym floor.
As work neared completion on an overhaul of the Parchment High School, including a brand new gymnasium, LKF was working to put Parchment's new branding work in place. A very visible showpiece of this was the gym floor, which incorporated numerous elements of the new branding, including the panther mascot, paw print, and Parchment logo font.
In addition to designing the floor, LKF coordinated an unveiling event for the gym specifically. We called it GymJam and invited school students, staff, and community members to attend the event. We handed out custom flashlights that were made in the shape of the panther and asked for audience participation for a dramatic moment at the event. With the center of the gym floor covered by a tarp, the lights were dimmed and audience members waved their panther flashlights. When the lights came back up, the tarp was removed to reveal the new gym floor and panther logo.
The gym floor and corresponding event were been very well received by community members and school stakeholders alike.