Parchment School District Mascot Identity

Working with Parchment to rebrand the entire school district, a critical component was the mascot identity which is used on a variety of school and sports-related items.

Having been around since the late 1960's, Parchment had an existing identity as the Panthers. It was important to update the panther without losing 40+ years of school pride. After developing a few test panther graphics, we took them to various target audiences for feedback, including elementary school students, parents, alumni, and more.

The end result was a modern panther that was clearly Parchment-specific and could easily be used and modified for a wide variety of end uses. In addition, we developed a style guide that is used to ensure compliance with a set of graphics standards to keep the Parchment branding strong.


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