Premier Medical Identity
Creating consistency, LKF worked with Premier Medical to unify and update its identity.
When Premier Medical became an LKF client, they had little or no consistent corporate identity across their various service lines: radiology, vascular, and breast imaging. Following a discovery session to get to the heart of their brand, LKF designed a corporate image for the brand to promote the level of healthcare quality represented in the brand. This extends to the credentialing of the physicians, to the cutting edge technology we use, to the services we provide.
The new image is represented on all corporate collateral material, print ads, radio and television commercials, outdoors, websites, and Internet. This image is demonstrated consistently to reinforce the brand and leverage exposure from one one media venue to another.