Vintage Michigan Materials
LKF created promotional materials to highlight Michigan Wines and pride in the state's viticulture.
Vintage Michigan is a loyalty/membership program for Michigan wine lovers. Overseen by the Michigan Grape & Wine Industry Council (Michigan Wines), Vintage Michigan offers discounts at many Michigan wineries, retailers, and events; an annual Magazine; a complimentary gift; bi-monthly enewsletters; and much more.
Only $25 for a lifetime membership, the program easily sells itself; we just needed to promote it!
LKF designed the logo for the Vintage Michigan club, along with a promotional brochure describing membership benefits, point-of sale-flyers and posters, and the actual loyalty card itself. Much like the Enjoy poster, the materials were originally designed to reflect a classy and elegant look. Materials have since been updated to reflect Michigan wine's enjoyable and accessible nature to all age-appropriate audiences.
These materials are revised as needed to include new information and images.