Wiser Financial Group Partner Videos
Partner videos make The Wiser Financial Group accessible.
LKF wanted to give people a chance to connect with the Wiser Financial Group team before ever meeting them in person. We created videos of the partners and some associates, recording their responses to questions such as "Why did you get into financial planning in the first place?" and "What is the best part of your job?". Our goal was to present the personal, emotional side of the team, and demonstrate their passion for their work.
The videos are on the website and have received great feedback from people who have viewed them. This has even turned out to be a tool for WFG to attract new clients.
We featured one video a week on Wiser's Facebook page and received more comments and likes on those posts than on any others.