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"CATA Drives" promoted community utilization, goodwill, and driver recruitment.

In 2016, CATA turned to LKF for help with a campaign to increase ridership and the public positioning of the organization by riders and non-riders alike, as well as using it as a driver recruitment tool. LKF came up with the idea of "CATA Drives" and a number of community-minded things CATA drives in the greater Lansing area on a daily basis.

Originally the concept spun into print, outdoor, and radio ads, then eventually focused mainly on print ads. The campaign emphasized that CATA does more than drive passengers; the utilization of public transportation also drives jobs, the economy, and the community.

The design uses actual CATA bus drivers and riders in order to elicit a more personal feeling and highlighted the benefits of public transportation ridership including community investment, increased home values and sales transactions, and job creation.

Services Provided

Account service, copywriting, graphic design, media buying

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CATA Work

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  • CATA print ads
  • CATA bus schedules

Print Work

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  • 633 Group business cards
  • CATA print ads
  • City of Portage Parks print ads
  • Elkhart Plastics print ads
  • Envirologic Technologies infographic
  • Fibers of Kalamazoo brochure
  • Glen Dimplex Thermal Solutions capabilities brochure
  • Hastings print ads
  • Kalamazoo River Watershed Counsel infographic
  • Kalamazoo Symphony Orchestra youth booklet
  • MCM capabilities brochure
  • MDARD Agriculture Industry Report English and Chinese
  • MDARD Michigan Wines poster
  • Miller-Davis Company print ads
  • The Montessori School brochure
  • Mulder's Landscape Supplies print ad
  • Premier Radiology folder
  • Treystar The Foundry info cards
  • Trust Shield Insurance Group employee directory
  • Wenke Greenhouses spring brochure