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"CATA Drives" promoted community, goodwill, and driver recruitment.

In 2016, CATA turned to LKF for help with a campaign to increase ridership and the public positioning of the organization by riders and non-riders alike, as well as using it as a driver recruitment tool. LKF came up with the idea of "CATA Drives" and a number of community-minded things CATA drives in the greater Lansing area on a daily basis.

Originally the concept spun into print, outdoor, and radio ads, then eventually focused mainly on print ads. The campaign emphasized that CATA does more than drive passengers; the utilization of public transportation also drives jobs, the economy, and the community.

The design uses actual CATA bus drivers and riders in order to elicit a more personal feeling and highlighted the benefits of public transportation ridership including community investment, increased home values and sales transactions, and job creation.

Services Provided

Account service, copywriting, graphic design, media buying

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  • CATA print ads
  • CATA bus schedules

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