Menu Search

LKF revamped KONGcoolers.com to create consistent branding and drive sales.

KONG Coolers are a product of Elkhart Plastics, Inc. (EPI), an existing LKF client. Inconsistent messaging and information overload on KONG's former website left visitors overwhelmed and confused. That's why EPI asked LKF to revamp the site and help increase sales.

Leaving KONG's established logo and style intact, we simplified the site's architecture to create a more concise site in terms of the number of pages as well as the length of each page. With easily identified links and navigation, visitors can now access information and purchase coolers without wading through unnecessary content and filler.

In the new site, we kept what was working, eliminated what wasn't, and added clear calls to action all while working with the site's existing e-commerce system to ensure functionality during and after the site's redevelopment.

The new KONG Cooler site has made the overall user experience much more efficient, and we are watching traffic and sales as a result.

Services Provided

Account service, copywriting, graphic design, programming, search engine optimization, strategic planning, website architecture planning, website maintenance and reporting

Contact LKF

Elkhart Plastics, Inc. Work

View All
  • Elkhart Plastics logo
  • Elkhart Plastics print ads
  • Elkhart Plastics trade show materials
  • Elkhart Plastics Cargo Caddy website
  • Elkhart Plastics Kong Coolers website

Digital Work

View All
  • 633 Group website
  • City of Kalamazoo Protect Your Water website
  • Envirologic Technologies website
  • Fibers of Kalamazoo website
  • Glen Dimplex Thermal Solutions app screenshot
  • Hastings website
  • Kehoe Martial Arts website
  • KzooConnect website
  • MCM website
  • MDARD MIAgExport website
  • MDARD Michigan Wines website
  • The Montessori School website
  • Mulder's Landscape Supplies website
  • Parchment School District website
  • Peregrine Company website
  • Premier Radiology website
  • Trust Shield Insurance Group website
  • Welsh & Associates website