LKF helped Elkhart Plastics update its logo and eventually its company name.
In 2012, LKF Marketing resigned the logo for a company then known as Indiana Rotomolding, Inc. (IRI). The redesign carried forward elements of the previous, but with a more modern typography and color palette.
At that point in the company's history, Indiana Rotomolding Inc. was the corporate name, but each facility was going by a location-specific name; Elkhart Plastics, Littleton Plastics, etc. In the end, LKF worked with the company to unite its six United States locations under one name, Elkhart Plastics, Inc., and the logo was updated to include the new corporate name for use at all plant locations.
Account service, copywriting, graphic design, strategic planning