The design reinforces the mission and promotes RiverWise actions.
Working with the Kalamazoo River Watershed Council (KRWC) staff, LKF developed an infographic to provide a high-level overview of what a watershed is, issues facing the watershed, and actionable solutions.
The infographic is a one-sided piece that can be presented in a single column format or divided into smaller sections from easier consumption on social media, postcards, and other platforms.
LKF oversaw the printing of the full column piece. Since then the poster-sized piece has been distributed to local organizations for displays to create awareness and greater ownership of the watershed and its health. The infographic is also distributed at Kalamazoo River Watershed Council events and has been well received.
Account service, content strategy, copywriting, graphic design, vendor management