Connecting with Kalamazoo's Offerings
The idea for KzooConnect originated during a dinner conversation between LKF's Heather Isch and Sheri Welsh of Welsh & Associates about creating a talent community. From there the idea materialized into a blog built on by LKF.
Beginning in late 2013, LKF worked to create the infrastructure for KzooConnect and prepped for a launch event in early 2014.
Over the years, we have shared hundreds of blogs and social media posts about the things that make Kalamazoo a great place to live, work, and attend school. We also highlight stories of people with interesting careers and the career paths that lead them to Kalamazoo.
Five years after its unveiling, Welsh & Associates gifted the KzooConnect brand and online presence to The Kalamazoo Promise. Even after changing hands, LKF continues to administer social media channels and facilitate the site's blog posts.
As a Kalamazoo-based business, we love sharing stories of our community's uniqueness and success!
Account service, competitive analysis, content strategy, copywriting, graphic design, hosting, photography, programming, public relations, search engine optimization, social media management, strategic planning, usability and accessibility analysis, vendor management, website architecture planning, website maintenance and reporting