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LKF created an engaging name and logo for KzooConnect.

Recognizing that the project's name had to succinctly reference Kalamazoo and invite the audience to return and/or stay in the area, the name KzooConnect was selected. Including the shortened nickname for the city lent an air of hometown support and familiarity; the addition of connect plays on the project's desire to reach out to young professionals and help them to consider Kalamazoo as an enticing place to live during and beyond college.

In the same manner, the logo needed to convey a sense of engagement, shared experiences, and value. As such, LKF created a logo resembling a Wi-Fi symbol. In addition to implying a connection, the airwaves represent the opportunity and resources radiating from our fair city for people of all ages.

Services Provided

Account service, competitive analysis, copywriting, graphic design

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KzooConnect Work

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  • Kzoo Connect logo
  • Kzoo Connect website
  • KzooConnect launch card

Identity Work

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  • 633 Group partial logo
  • AC Insights Identity Gallery closeups
  • City of Kalamazoo River's Edge logo
  • Envirologic Technologies logo
  • Fibers of Kalamazoo logo
  • Gull Lake Dam Association Logo
  • Haymarket Plaza Logo
  • Kehoe Martial Arts logo
  • Kessenichs logo 1080x1080
  • KzooConnect logo
  • MCM logo
  • Michigan craft beverage barrel 1080x1080
  • Miller-Davis Company logo
  • The Montessori School logo
  • Parchment School District logo
  • Premier Radiology logo
  • Treystar The Foundry logo
  • Trust Shield Insurance Group logo
  • VersiSink 1080x1080
  • Welsh wire logo identity 1080x1080
  • Allegan WOHH identity 1080x1080