Styling Solutions for a Colorful Brand
Lauren Marshall is the magic behind Lauren Leigh Hair, southwest Michigan’s resident hair color connoisseur. Known for bringing her clients’ haircare dreams to life, Marshall specializes in luxury blonde and vivid color creations.
Much like the unique, eye-catching styles she creates, Marshall continually pushes the envelope in terms of her career. Despite garnering a reputation as an established stylist with a dedicated clientele, Marshall knew Lauren Leigh Hair had untapped potential.
In 2020, she partnered with LKF Marketing for assistance in further elevating her brand and services. After strategizing a holistic approach to building upon Marshall’s success, we began developing a platform to spotlight her talents and services, sell haircare products, and communicate with Lauren Leigh Hair clients.
The creation of a website promoting Marshall’s talents and related and products offered a social media-like portfolio as well as a sales tool. Live since August 2021, the Lauren Leigh Hair website and related marketing tactics showcase Marshall’s cutting-edge talents and offerings.
Account service, competitive analysis, content strategy, copywriting, graphic design, hosting, programming, search engine optimization, strategic planning, usability and accessibility analysis, website architecture planning