Needing to emphasize vibrant creativity, LKF developed a colorful logo.
Since hair stylist Lauren Marshall specializes in vivid color, it only made sense for Lauren Leigh Hair’s logo to reflect the same vibrant energy. During creation of Lauren Leigh Hair’s website, Marshall expressed discontentment with her logo. LKF jumped in to give her logo a matching makeover as well.
The original logo existed as a low-resolution JPEG and featured a color scheme that Marshall had outgrown. Utilizing the purple and pink palette Marshall preferred, LKF developed a functional logo that emulates color application through watercolor brushstrokes.
The final product captures Lauren’s process and resonates with prospects and clients that appreciate her colorful creations. Marshall was armed with high resolution files of her logo to ensure her brand is properly on display in any future uses.
Lauren Leigh Hair’s updated logo can be found on its website, which went live in August 2021.
Account service, experience design, graphic design