Establishing a brand identity through simple sylization.
Following the color scheme established by Livingston County Veterans Services’ (LCVS)updated logo and styleguide, LKF created coordinating letterhead. Although simple in nature, the piece effectively translated LCVS’ identity as an organization dedicated to assisting veterans with a clean and professional look.
For the letterhead’s layout, LCVS’ logo is centered at the top of the page while the organization’s contact information runs along the bottom. This design choice allows for easier usability and effective brand translation.
To date, LCVS has used the letterhead for its internal and external needs, further increasing its brand recognition and professional status.
Account service, copywriting, experience design, graphic design, project management, vendor management