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Branding a Legacy of Vibrant Senior Living

Heritage Community of Kalamazoo’s (Heritage) Memory Care Learning Center is a community resource that educates those who live with or care for loved ones experiencing various forms of dementia. By offering training, support, and compassion, Memory Care Learning Center helps individuals answer the question of “What’s Next?” and provide guidance on how to best engage those diagnosed with a form of dementia.

Seeking to heighten public awareness for the newly completed Memory Care Learning Center and its resources, Heritage partnered with LKF Marketing (LKF). Our tasks included developing a user-friendly website to educate the community, provide online registration for educational events, and help generate fundraising for the center.

Through the responsive website, users can find and register for upcoming events and information from archived events as well as make donations. Information and links to Memory Care Learning Center’s network of partnerships with medical/research-based organizations and advocacy groups that are also dedicated to the cause provide additional resources and support to caregivers and patients.

In addition to producing a website for Memory Care Learning Center, LKF has also assisted with online ads and invitations for the Heritage Community Foundation’s fundraising events.

Services Provided

Account service, competitive analysis, content strategy, copywriting, experience design, graphic design, hosting, programming, search engine optimization, strategic planning, usability and accessibility analysis, website architecture planning, website maintenance and reporting

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