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An informative website is paramount to promoting memory care resources.

Heritage Community of Kalamazoo (Heritage) has always taken pride in the emphasis it puts on sympathetic memory care. Looking to build public awareness around these services while also generating interest among potential residents, Heritage reached out to LKF Marketing (LKF) to create a website for the Memory Care Learning Center.

Using the McConimore WordPress theme, LKF built a streamlined website that educates users about memory care, provides support for Dementia-related diagnoses, promotes virtual events, and collects donations for further development of the Memory Care Learning Center. Elements of the Memory Care Learning Center site include a donation page, events page, network of resources, and newsletter signup.

The Memory Care Learning Center’s website officially launched in November 2020.

Services Provided

Account service, competitive analysis, content strategy, copywriting, experience design, graphic design, hosting, programming, search engine optimization, strategic planning, usability and accessibility analysis, website architecture planning, website maintenance and reporting

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