A name and logo to welcome adults with disabilities onto a new path.
Path of Grace was a newly formed organization. As such, we needed to establish the foundation of its brand graphically through a logo to help set the stage for the physical look and feel of the organization, helping us to define who it is, what it represents, and what it's able to offer its audience, which in this case was adults with developmental disabilities and their families.
As an organization that desired to give its residents a purpose-filled life with compassionate support, the font and graphics were chosen specifically to give the audiences a feel for what Path of Grace's physical space looked and felt like - inviting, surrounded by nature, welcoming, inclusive, and a pathway.
Account service, copywriting, experience design, graphic design, strategic planning