LKF translated engineering excellence into a lead-driving blog.
While Rosler and its blog existed long before LKF was selected as the Battle Creek-based subsidiary’s agency of record, our partnership delivered new leads in the form of a revamped and award-winning blog presence.
After completing intensive training alongside Rosler sales reps, the LKF team used its understanding of surface finishing principles and Rosler’s unique attributes to breathe new life into the company’s existing blog. Establishing a regular schedule and consistent brand voice after sporadic posts from different internal engineers and salespeople was our first order of business. We continue to work closely with the client to create customer-focused posts demonstrating Rosler’s expertise and how their offerings can help manufacturers in a variety of industries solve processing challenges.
Served up every other week, each blog showcases a specific segment of the company’s standard and custom-order equipment offerings, consumables, and services for the surface finishing. The information is posted as a blog and shared as an enews and social media posts. Blog posts are complimented by machine-focused enews and social media posts which dive deeper into the blog’s focus and highlight a specific machine or technique mentioned in the previous week’s blog.
LKF contributes copywriting and creative services as well as project management and blog administration for the blog website and its associated enews and social media components.
Our work on the Rosler blog received an Award of Distinction from the 2020 Communicator Awards.
Account service, content strategy, copywriting, graphic design, search engine optimization, strategic planning, website maintenance and reporting