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They Do Life-Changing Work; We Help Spread the Word

Urban Alliance was established in 1999 with the goal of uplifting Kalamazoo’s marginalized citizens living within the Northside, Eastside, and Edison neighborhoods. In need of assistance with its branding and awareness, Urban Alliance turned to LKF Marketing for partnership and expanded marketing efforts.

The messaging that LKF communicates for each of Urban Alliance’s pieces centers around the empowerment and positivity that the nonprofit brings to marginalized community members. With three areas of focus, programming, support, and connections, the organization works to ensure that all friends of Urban Alliance have the resources and support they need to make positive changes in their lives.

Since partnering with Urban Alliance, LKF has assisted with strategic planning, enews campaigns, a mailer, social media, press releases, and will launch a new website in 2021.

Services Provided

Account service, content strategy, copywriting, experience design, graphic design, public relations, social media management, strategic planning

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