In late 2019, LKF translated Wightman's brand and culture into a brochure.
During October 2019, Wightman tasked LKF Marketing with updating and enhancing its corporate brochure. While effective in describing Wightman and its capabilities, the previous corporate brochure included outdated brand elements and language.
Following the organization’s style guide, LKF created a piece that incorporated the signature red and gray color scheme as well as other notable brand elements.
Featuring dynamic images of Wightman’s staff hard at work and project sites, the content begins with insight into Wightman’s history and culture. The focus then shifts to each of the organization’s key disciplines; Architecture, Survey, Landscape Architecture, Engineering, GIS, Planning, Environmental, Interior Design, and Reality Capture.
Wightman’s four areas of expertise, Commercial, Education, Government, and Utilities, and contact information round out the brochure’s content with strong calls to action.
To date, this piece has been used to introduce prospective clients and hires to the organization’s values, abilities, and goals.
Account service, graphic design