Picture this: You plant a very special content marketing seed in a cute little pot, place it on your office windowsill, make sure it gets plenty of sunlight, water it mindfully, and voila! Blogs, social media posts, enews campaigns, artwork, and videos begin blooming a few weeks later!
Sounds impossible, right? Literally, yes. Metaphorically, no.
With help from me and the content green thumbs at LKF Marketing, your content marketing efforts can blossom in no time! What’s more, our community garden-like approach will keep your internal team out of the figurative weeds while saving you time and money!
Build a Perennial Calendar
With monthly or quarterly meetings between your key personnel and your LKF account staff, your content can be planned, drafted, and ready for your target audiences months in advance.
Having a perennial plan allows you time to focus on your day-to-day business needs rather than worry about when your next blog post should go out or what you’re communicating on social media. Longer range content planning also allows you to tailor your messaging to your sales goals and seasonal patterns or campaigns more intentionally.
Whether content drafting responsibilities are handled by LKF or your internal team, just knowing what topics will be focused on weekly, monthly, and quarterly provides clarity within your organization and an opportunity for additional internal buy-in and cohesive messaging in person and online.
Deadhead for Best Results
When it comes to plants, the practice of “deadheading” involves removing a dead flower to encourage the rest of the plant to bloom further or longer. When it comes to content development and deployment, deadheading should also be applied to your internal staff.
Sure, Mary from accounting is always willing to lend a hand with your organization’s Facebook page, but is that the best use of her talents? On the other hand, can you afford to hire a full-time employee to handle your marketing? If so, will you be able to keep them busy or will you have to pay a full-time salary for a part-time workload just to keep the position filled? For larger organizations, will a single person be able to handle all of your marketing needs?
These are situations where you need to do some content deadheading and cut off internal efforts that are holding your organization back from reaching its full potential.
Outsourcing your content needs to LKF will allow you to share the work with experts in the content field and use our skills when and as needed.
That means Mary will get to focus on her number crunching and you won’t have to hire a full-time internal marketing unicorn for a part-time need or expect one person to juggle an agency’s worth of work all by themselves.
Working as an extension of your team, we are the plants you only have to financially water when you need our services!
Companion Planting with LKF
Master gardeners know that placing different plants together which benefit one another creates a fuller, more beautiful garden. Partnering with LKF for your marketing needs has a similar effect.
Together we can create a thorough content plan and nurture it from ideation and drafting through distribution and reporting.
Sure, you can go it alone, but outsourcing your marketing needs to LKF is a lot like adding Miracle-Gro to your garden—the results are bigger, brighter, and more satisfying!
Contact us today to talk to one of our green thumbs about your content strategy needs!