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KALAMAZOO, Mich. - LKF Marketing recently welcomed Alyssa Benson to the role of Account Manager. She brings nearly six years of experience to the team of marketing and communications specialists. As Account Manager, Benson will assist account executives with project management and client services including content creation and editing, reporting, and client interaction.

Benson is a 2013 graduate of Western Michigan University, where she earned a bachelor's degree in public relations with a minor in textile and apparel marketing.

Prior to joining LKF Marketing, she was a Senior Marketing Specialist at Western Michigan University's Haworth College of Business. Her job duties included writing and content development, editing, social media, public relations, and web management.

"Alyssa's experience in marketing and communications are a great fit for her new role at LKF," said Heather Isch, President of LKF. "Based on her ability to develop and implement marketing tactics with the help of our account executives, we expect her to begin taking on her own clients very soon."

A lifelong Kalamazoo resident, Benson and her husband Neal have an English Setter named Percy. In her free time, she enjoys floral arranging, cooking and baking, exercise, and spending time with family.

In an effort to meet the needs of LKF's growing client base, Benson helps the agency serve its new and existing clients in the Midwest and beyond.

LKF Marketing is a full-service marketing communications agency located in downtown Kalamazoo. Since 1989, LKF has helped businesses and organizations achieve their marketing goals through strategic planning, results-driven creative execution, and communication tactics.