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KALAMAZOO, Mich.—LKF Marketing recently welcomed Kristin Keirns to the role of Account Manager. She brings 15 years of experience in marketing and communications to the full-service marketing agency. As Account Manager, Keirns’ duties include assisting account executives with project management, analytics reporting, project proposals, and other client services.

A native of Ohio, Keirns earned a Bachelor of Arts in Communications from Heidelberg University in 2005 and a Master of Arts in Sports Management from Western Michigan University in 2011.

In her previous role as the Assistant Athletic Director for Marketing, Communications, and Engagement at Western Michigan University, Keirns helped oversee branding and promotional strategy; served as a media liaison with local, regional, and national media outlets; and oversaw communications, design, and social media for Bronco athletics. Keirns has also worked in sports information and public relations roles at Michigan State University and with the Toledo Mudhens, a Triple-A minor league affiliate of the Detroit Tigers.

“Kristin’s experience in media relations and branding makes her a great fit at LKF,” said Heather Isch, President and Owner of LKF. “We appreciate how she goes the extra mile when assisting account executives with implementing marketing strategies as well as the passion she displays for marketing communication.”

Keirns resides in Kalamazoo with her partner Sarah. In her free time, she enjoys participating in recreational sports leagues, camping, traveling, and going to the beach.

To meet the needs of LKF’s growing client base, Keirns helps the agency serve its new and existing clients in the Midwest and beyond.

LKF Marketing is a full-service marketing communications agency located in downtown Kalamazoo. Since 1989, LKF has helped businesses and organizations achieve their marketing goals through strategic planning, results-driven creative execution, and communication tactics.