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KALAMAZOO, Mich.—LKF Marketing recently promoted Allison McKenna to the role of Art Director. McKenna joined the full-service agency as a Graphic Designer in February 2018.

As Art Director, McKenna’s primary duties include high-level brand management including concept and design development, project coordination, and internal and external resource management in order to craft marketing materials that inspire awareness and growth.

“In addition to her talent and dedication, Allison brings a unique perspective to our team,” said Heather Isch, President of LKF. “Her previous career experience helps her to analyze needs and challenges while her artistic skills provide creative solutions. This promotion helps us further utilize her skills and expand their reach within our agency and for our clients’ benefit.”

Graphic design is a second career path for McKenna who originally pursued a career in the sciences. She earned a bachelor’s degree in biological sciences and a master’s degree in biological sciences with an emphasis in plant physiology and biochemistry from Western Michigan University as well associate degrees in web design and development and graphic design from Kalamazoo Valley Community College.

She has more than seven years of experience in graphic design including freelance design through her business Allielune Design and previously served as an instructor at Kalamazoo Valley Community College’s Center for New Media.

“I'm excited to be a part of the long-term vision for LKF,” McKenna said. “In my new role, I get to do more concepting work and help get to the root of the stories our clients are trying to tell their customers. Doing so is extremely fulfilling and makes my work at LKF even more fun.”

Originally from Mount Pleasant, McKenna now lives in Kalamazoo with her husband and two children. In her free time, she enjoys swimming, biking, and reading.

In an effort to meet the needs of LKF’s growing client base, McKenna will help the agency serve its new and existing clients in the Midwest and beyond.

LKF Marketing is a full-service marketing communications agency located in downtown Kalamazoo. Since 1989, LKF has helped businesses and organizations achieve their marketing goals through strategic planning, results-driven creative execution, and communication tactics.