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KALAMAZOO, Mich.—LKF Marketing (LKF) recently promoted Kristin Graham to the role of Account Executive.

Graham joined the agency in August 2019 as an Account Manager with the responsibilities of building client relationships, managing project tasks, conducting research, providing high-level assistance to Account Executives, and other related activities.

The promotion to Account Executive is a large step within the agency, involving elevated responsibilities including developing and executing marketing strategies, providing measurable return on investments, and managing the Account Managers and Account Coordinators who serve on their client teams.

“Account Executives serve as leaders at LKF and must have a ‘do whatever it takes’ mentality, with a clear focus on quality, efficiency, and innovation,” said LKF Marketing President & Owner/CEO Heather Isch.

“Kristin will make a smooth transition to Account Executive. She has nurtured relationships in and outside the agency for several years now, and our clients will benefit from her strategic planning and team development skills. We are thrilled to promote her to this new role,” Isch added.

Graham, a Grand Valley State University graduate with 12 years of marketing experience, said, “I am very excited about this new opportunity. Heather and the other veteran Account Executives have been great role models over the last four years, and I couldn't imagine a better team or organization to be a part of.

“We work with some of the best clients, and I am excited about where we'll take them when it comes to achieving their marketing goals.”

LKF implements the expanding expertise of its team members to consistently deliver outstanding service to clients while offering intelligent marketing solutions to the broader Kalamazoo region and beyond.

LKF Marketing is a full-service marketing communications agency located in downtown Kalamazoo. Since 1989, LKF has helped businesses and organizations achieve their marketing goals through strategic planning, results-driven creative execution, and communication tactics.