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KALAMAZOO, Mich. - LKF Marketing was recently awarded two prestigious 2010 WebAwards for "Best of Industry for Arts" for the Kalamazoo Institute of Arts website and "Outstanding Achievement in Web Development" for Girl Scouts Heart of Michigan. Now in its 14th year, the WebAward Competition from the Web Marketing Association is the premier award recognition program for Web developers and marketers worldwide.

The Kalamazoo Institute of Arts site showcases strong visuals, concise information, and flawless navigation that offers a positive user experience. The site features a RSS-based news feed, a comprehensive calendar with RSS capabilities, detailed content, advanced interactive features, and online checkout for class registrations and donations. Impeccable content and writing played a big part in winning this year's award as the Best of Industry in the Arts category.

The Girl Scouts Heart of Michigan (GSHOM) site is a fun, interactive online portal for all things Girl Scouts. The site reaches a wide variety of audiences, from Girl Scouts of all age ranges to parents, volunteers and staff. With technologies such as news and events feeds with built-in RSS, as well as a fully functional content management system, the site is designed for future growth. The Outstanding Website status was awarded to just 25 of the top 100 non-profit websites in the competition.

"Our goal with any website project is to build a tool that meets our clients' business objectives," said Sarah Morgan, Account Manager and User Experience Specialist at LKF Marketing. "Our web team works together to keep abreast of the latest trends and technologies, in addition to utilizing many years of experience. We believe that good marketing strategy, in combination with solid technology, leads to a positive experience for the website visitors and the clients. These awards are proof that our web development strategy pays off! We are honored to be recognized by the Web Marketing Association."

Since 1997, the Web Marketing Association's annual WebAward Competition has been setting the standard of excellence for Website development. Independent expert judges from around the world select the winners by using seven criteria - design, ease of use, copywriting, interactivity, use of technology, innovation and content.

The award-winning websites were designed and developed by LKF's web development team including:

LKF Marketing is a full-service marketing communications agency located in downtown Kalamazoo. Since 1989, LKF has helped businesses and organizations achieve their marketing goals through strategic planning, results-driven creative execution, and communication tactics.