KALAMAZOO, Mich.—LKF Marketing (LKF) is proud to announce the promotion of Shelby Carter to the newly created role of Junior Account Executive. This strategic advancement highlights Carter’s exceptional contributions to client service and project coordination since joining the agency.
Bringing four years of prior experience in marketing, sales, and customer relations, Carter began her tenure with LKF in 2022 as an Account Manager, where she managed day-to-day client projects and communication as well as providing support to Account Executives. In a matter of months, she gained the additional title of Statistic Analysis Reporting Specialist, where her focus expanded to the management of data reporting for clients.
Since then, she has demonstrated a strong aptitude for building client relationships, executing strategic initiatives, and supporting cross-functional teams.
In her new role as Junior Account Executive, Carter will take on increased responsibilities in account leadership, including direct client engagement, campaign execution, and collaboration with LKF’s creative and digital departments to ensure the delivery of high-quality marketing solutions.
“We’re thrilled to see Shelby step into this new role,” said Martha Nicholson, Client Services Director & Media Planner at LKF. “She brings a thoughtful, analytical approach to client service and continuously shows her commitment to both our clients and her teammates. We’re confident she’ll flourish in this next chapter.”
Carter, a Mt. Pleasant native and graduate of Grand Valley State University, holds a bachelor’s degree in marketing with an emphasis in sales. Her promotion aligns with LKF’s continued commitment to fostering talent from within and meeting the evolving needs of its diverse client base.
“My time at LKF over the past three years has been very rewarding and has challenged me to become better in serving my clients and team,” said Carter. “I'm grateful for the opportunities I've been given to grow and work alongside such a forward-thinking and collaborative team. I'm excited to step into this new role as Junior Account Executive, where I can take on greater leadership responsibilities, help mentor staff, and continue delivering thoughtful, strategic marketing solutions for our clients.”
For more information about LKF Marketing, its promotion of Shelby Carter, and its services, visit www.lkfmarketing.com.
LKF Marketing is a full-service marketing communications agency located in downtown Kalamazoo. Since 1989, LKF has helped businesses and organizations achieve their marketing goals through strategic planning, results-driven creative execution, and communication tactics.
