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Luxury apartments need a high-quality web presence.

When concepting 180 E. Water Street, Catalyst Development (Catalyst) intended the property to be welcoming and accessible to people from all walks of life. With a mix of commercial, residential, and educational elements in one space, the organization hoped to create a strong sense of community among tenants and provide placemaking opportunities.

To make this goal a reality, Catalyst tasked LKF Marketing with delivering a web presence that would effectively introduce 180 E. Water Street and its amenities to prospective residents and visitors.

Created using LKF’s trademarked McConimore® WordPress Theme, the website features a concise layout allowing users to easily access and discover information. A rent payment portal, custom rental application, contact forms, and an about page containing a vast array of information regarding downtown Kalamazoo round out the site.

In May 2021, 180 E. Water Street’s website was launched.

Services Provided

Account service, competitive analysis, content strategy, copywriting, experience design, graphic design, hosting, programming, search engine optimization, strategic planning, usability and accessibility analysis, website architecture planning, website maintenance and reporting

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Catalyst Development Work

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Digital Work

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