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Battle Creek needed to connect job seekers with businesses and non-profits.

The Battle Creek Workforce Development Group contacted LKF Marketing to help improve awareness of the variety of workforce system resources available to job seekers and businesses in Battle Creek. The goal is to help more job seekers find the tools and resources they need to be successful in a job, as well as finding suitable employment, while also seek to help employers/partners easily connect with job seekers. We quickly realized that a central place to direct job seekers and employers to would be the best way to cull all of the resources in the Battle Creek community surrounding workforce development.

LKF worked with the Workforce Development group to determine that the best solution for the community would be a website that housed all of the needed resources. The website would include a quiz function for both job seekers and businesses that would allow users to build a custom plan with links to resources, a searchable database of all community resources related to workforce development, and links to the best choices for job search websites. After the website plan was established, LKF got to work on building a brand that was born as Connect Battle Creek.

Services Provided

Account service, competitive analysis, content strategy, copywriting, graphic design, hosting, photography, programming, project management, search engine optimization, strategic planning, usability and accessibility analysis, website architecture planning, website maintenance and reporting

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W.E. Upjohn Institute of Employment Research Work

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  • Connect Battle Creek Job Seeker Campaign
  • CBC Homepage
  • CBC Identity connect battle creek logo 1400x1000
  • Connect Battle Creek Experience Nurses Video
  • WEUP i Phone mockup 1400x1000
  • Plan4 WEUP Best Practices Page 1400x1000

Digital Work

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  • McConimore 180 E. Water Street Homepage Digital Gallery McConimore 1400x1000
  • 633 Group website
  • C2Dx Homepage Digital Gallery McConimore 1400x1000
  • CBC Homepage Projects 1400x1000
  • Crux move homepage1400x1000
  • Envirologic Technologies website
  • Family and Children Services Website
  • Fibers of Kalamazoo website
  • 1400x1000 Gull Lake Dam web image
  • Hastings Digital Gallery
  • JM Wilson Homepage
  • Kehoe Martial Arts website
  • KNAC website 1400 1000
  • LIFT Gallery Homepage McConimore 1400x1000
  • MCM website
  • Michigan Craft Beverage Council's Homepage
  • MDARD MIAgExport website
  • The Montessori School gallery
  • Mulder's Landscape Supplies website
  • Peregrine Company website
  • Premier Radiology website
  • Plan4 Housing Homepage Digital Gallery
  • Premier Vein website
  • Rosler blog
  • Trust Shield Insurance Group website
  • UKC Web Gallery
  • Urban Alliance Website
  • VDI Homepage
  • Welsh & Associates website
  • Wightman website homepage
  • Allegan WOHH homepage 1400x1000