LKF was excited to assist KSO with introducing its new Music Director.
In June 2018, Julian Kuerti was selected as the Music Director of Kalamazoo Symphony Orchestra (KSO). In order to promote the news, KSO turned to LKF to handle public relations outreach.
After coordinating with KSO staff and Kuerti himself for quotes and information, LKF went to work creating the media release and distributing it to media outlets throughout the United States and Canada.
In total, the release was picked up by 13 publications including the Grand Rapids Business Journal, Montreal Gazette, The Violin Channel, Ludwig van Montreal, Encore Publications Inc., League of American Orchestras, and WWMT 3 & CW 7.
Account service, copywriting, media buying, vendor management