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LKF created dynamic trade show materials to create Wenke brand recognition.

Wenke Greenhouses (Wenke) is known for its themed appearances at trade shows. When it was time for a new look, they turned to LKF for help.

We created a racing theme which included checkered flags and imagery of fast cars and racetracks for use at the Independent Garden Center (IGC) Show. Copy included the phrase "Finish First with Wenke" and a play on words, "Petal to the Metal."

Once the theme was decided, cohesive pieces were created for the trade show, including a large booth graphic, pull-up banner graphic, and an invitation and envelope sent directly to Wenke's clients and show attendees. The invitation included variable data for the invitee's name and company. It was also perforated to fit within the show name badge.

The trade show pieces were a great success especially once paired with the staff's costumes including champion NASCAR driver Richard Petty and the main character of "Talladega Nights" Ricky Bobby.

Services Provided

Account service, copywriting, experience design, graphic design, vendor management

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