The City of Portage contacted LKF to create a campaign for their Senior Center.
In addition to the pieces designed for the City of Portage’s Parks and Recreation campaign, LKF also created marketing materials promoting the Portage Senior Center. The point of these pieces was to accentuate the senior center’s various programs in a fun and unique light, all while staying true to the City of Portage’s brand.
LKF accomplished this by developing marketing pieces that complimented the Parks and Recreation campaign. Images of senior citizens having fun and engaging each other as a community were also used to paint the Portage Senior Center as a place of camaraderie.
The final products for this campaign included print ads, brochures, and pull-up banners that are used throughout the greater Kalamazoo community. Each element worked together to promote the Portage Senior Center as a fun and friendly community for seniors from all walks of life.
Services Provided
Account service, copywriting, graphic design, media buying, vendor management
