With a large delivery radius, branding Fibers' vehicles creates great exposure.
Fibers of Kalamazoo (Fibers) has a fleet of vehicles on the road every day. With a 100-mile delivery radius, their trucks have the potential to serve as rolling billboards.
LKF is partnering with Fibers to systematically update truck graphics to reflect the company's new branding standards. Balancing Fibers' vehicle leases, delivery schedules, and their desire to update the look of their trucks is very important. Pulling all of their trucks off the road for a simultaneous facelift is not an option, so we take it upon ourselves to act as the go between,
Keep an eye out. There's a good chance you'll see our work on a roadway near you!
Account service, experience design, graphic design, vendor management