Advertising the Premier Authority in Leg Health
In late 2019, Premier Vein Center (Premier) and LKF joined forces to produce two, 30-second commercials. The objective of these commercials was to motivate viewers to call Premier for a free vein screening as well as raise overall brand recognition. To achieve this, LKF approached the project with an upbeat tone and energy.
These commercials followed three middle-aged adults working, playing, and exercising in a way that showed off their legs. The idea behind this was to demonstrate to the audience that, thanks to Premier, these people were able to enjoy their lives because their legs were healthy again.
In December 2019, these commercials began airing on Kalamazoo’s local station WWMT and targeted streaming platforms.
Account service, content strategy, copywriting, experience design, graphic design, strategic planning, vendor management, videography