We designed maps to help CATA riders get where they need to go.
CATA adjusts their travel times or makes changes in routing to any number of routes. As these changes happen, we step in to ensure any new information is presented to the customer in an easy to read and find format.
This time around, LKF created large-scale backlit maps that would be posted in bus terminals and on MSU's campus. These maps would be utilized by multiple drivers and riders alike that need detailed yet readable route information with visual references so they can know where they need to be to get to their destination.
Account service, copywriting, graphic design, vendor management